AppMaker
AppMaker
by starapps
Mobile app case study

Purpose-driven farming meets mobile commerce

How a regenerative farming brand turned long-form storytelling into a repeat-purchase engine, with 3× CVR and half of all orders in the app.

6 min read
50%
of total orders come via the mobile app
3×
higher conversion rate vs mobile web
56%
add-to-cart rate after app open
1.6
checkout events per customer
Product listing
Homepage
Product detail
About the company
Two Brothers Organic Farms logo
Category
Organic FMCG
Market
India
Founded
2012
Certification
ECOCERT

Honest, traceable food from Bhodani

Two Brothers Organic Farms began in 2012 when two brothers returned to their village in Bhodani, Maharashtra to farm full time. What started as a mission to restore soil health has grown into a biodiverse, self-sustaining food system certified by ECOCERT.

Rooted in regenerative agriculture, the brand produces honest, traceable food while securing rural livelihoods and addressing public health and climate change. It has become a trusted name among conscious consumers.

Traceability
Every product tied back to the farm, the soil and the people behind it.
Daily essentials
High-frequency FMCG staples that reward frictionless reordering.
The challenge

Commerce, storytelling and trust in one place

As demand for clean, traceable food grew, the brand needed a direct mobile-first channel to engage its community deeply.

01
Engagement relied on email and external channels
No owned, direct channel to the community.
02
Storytelling around regenerative farming was fragmented
The brand's core differentiator was hard to land on mobile web.
03
Limited ability to nurture repeat purchases
FMCG replenishment cycles went unsupported.
04
Mobile web conversion under-reflected brand affinity
Strong intent did not convert into orders.
Why Appmaker

An app that feels organic and human, not templated

Appmaker's flexibility let the brand mirror its philosophy while improving performance.

Storytelling carried across
Brand identity and long-form narrative replicated in-app.
Native checkout flows
Faster conversion with contextual coupons in cart.
Push for education
Notifications used for awareness and reorders, not just promotions.
Scalable without compromise
A growing mobile channel that keeps the brand's authenticity.
Key performance highlights
50%
of total orders come via the mobile app
3×
higher conversion rate vs mobile web
56%
add-to-cart rate after app open
1.6
checkout events per customer
225,000+
app downloads across Android and iOS
All metrics are shown in relative or percentage terms, with no revenue disclosure.
Inside the app · 01

Homepage & collections

Brand-first storytelling, featured farm products and seasonal highlights, with clean navigation for everyday essentials.

Homepage
Brand-first storytelling above the fold.
Featured farm products
Seasonal highlights and harvest drops.
Everyday essentials nav
Clean navigation for staples.
Category browse
Ranges grouped by product family, from ghee to breakfast.
Inside the app · 02

Product detail & listing

Transparent product information, clear pricing, variants and reviews, and an optimised add-to-cart.

Listing page
Product detail
Pricing, variants & reviews
Inside the app · 03

Cart & checkout

Native cart with contextual coupons and Frequently Bought Together for cross-sell.

Native cart with coupons
Free-shipping and 10%-off tiers unlocked, with membership offered inline.
Frequently Bought Together
Cross-sell rail in the cart with size pickers and notify-me.
Inside the app · 04

Membership & recipes

A paid membership that locks in a standing discount, plus Shop by Recipe: content that sells the pantry.

Membership
Three-, six- and twelve-month tiers that lock in 12% off every order.
Shop by Recipe
Regional recipe collections that route to the ingredients.
Performance deep dive

Before vs after launching the app

Before the appAfter the app
Conversion rate
Baseline
3×higher
App contribution to orders
None50%of total orders
Add to cart after app open
Lower56%
Checkout events per customer
Lower
1.6×higher
Engagement channel
Email / webApp & push notifications
What drove the lift

Four compounding levers

Mobile-first storytelling
The app tells the farming and sustainability story without distraction.
Faster native checkout
Reduced friction directly improved conversion rates.
Push as education
Used for awareness and engagement, not only promotions.
Continuous support from Appmaker
Ongoing optimisation and feature enablement post-launch.
Retention & loyalty

Stronger lifetime value for a high-frequency brand

App users show higher intent and faster decision-making.
Push notifications help drive replenishment cycles.
Native UX increases trust for first-time buyers.
Repeat purchases improve due to frictionless reordering.
With Appmaker, our mobile app became a meaningful extension of our philosophy, helping us connect directly with conscious consumers while driving sustainable growth.
Two Brothers Organic Farms
Key growth learnings

Universal truths for ecommerce brands

01
Trust and storytelling matter deeply in mobile commerce
02
Apps outperform mobile web for repeat-purchase categories
03
Conversion improves when friction is removed
04
Push notifications are powerful for replenishment-led brands
05
Mobile apps create stronger brand–customer relationships
Trusted by the best brands across categories
  • The house of rare
  • SuperTails
  • Two Brothers
  • Greenworks Tools
  • Boat
  • Bellavita
  • House of Masaba
  • Jockey India
  • Levis
  • XYXX
  • Bombay shirt company
  • Mcaffeine
  • Recode Studios
  • Fyxx

Build the extraordinary, not another templatised app

When values meet performance, mobile becomes a powerful growth engine. Let’s map what the same shift looks like for your brand.

Read more case studies
Downloads across apps2M+
Integrations available160+
Average conversion lift2.5×