AppMaker
AppMaker
by starapps
Mobile app case study

Luxury fashion meets mobile precision

How The House of Rare translated a premium retail experience into a non-templatised app that outperforms mobile web on conversion and AOV.

6 min read
45%
of total orders come via the mobile app
2.5×
higher conversion rate vs mobile web
1.3×
higher AOV vs website
1.4
checkout events per customer
Collection
Homepage
Product detail
About the company
The House of Rare logo
Category
Premium fashion
Labels
Rare Rabbit, Rareism
Market
India + global D2C
Founded
2015

A house of labels, built on exclusivity

The House of Rare is a premium fashion collective behind contemporary labels including Rare Rabbit and Rareism, redefining Indian fashion with international design sensibilities and refined craftsmanship. Founded in 2015 by Manish Poddar and Akshika Poddar, it is rooted in bold aesthetics, exclusivity and modern expression.

It appeals to a discerning audience of creative professionals, celebrities and royalty, and has established itself as one of India's most aspirational fashion houses with a fast-growing digital and retail presence.

Brand-led
Editorial storytelling and a consistent luxury language across every touchpoint.
High-intent
A catalogue and journey built for considered, premium purchase decisions.
The challenge

Mobile web could not carry the brand

As a luxury house, The House of Rare's experience needed to feel immersive, premium and consistent across every label and touchpoint. Product-market fit was strong, but mobile web presented clear limitations.

01
Sub-par conversion rates on mobile web
Performance did not reflect the strength of the brand or its demand.
02
Inconsistent luxury experience across platforms
The premium in-store feeling did not survive the jump to mobile.
03
Missed AOV opportunities
Weak cross-sell and upsell flows left basket size on the table.
04
Limited personalisation for high-intent users
No way to tailor journeys to the brand's most valuable shoppers.
Why Appmaker

A fully branded, non-templatised app

The House of Rare partnered with Appmaker to replicate its luxury design language in an app built to outperform mobile web.

Brand identity replicated
Design language and workflows carried across the app, not approximated.
Immersive fashion discovery
High-end UI tailored to editorial browsing and large catalogues.
Advanced upsell mechanics
Cross-sell and upsell placements engineered into PDP and cart.
Mobile-exclusive nudges
App-only offers and personalised prompts drive return visits.
Key performance highlights
45%
of total orders come via the mobile app
2.5×
higher conversion rate vs mobile web
1.3×
higher AOV vs website
1.4
checkout events per customer
All metrics are shown in relative terms with no revenue disclosure.
Inside the app · 01

Homepage & collections

Editorial-style layouts, clean product grids and brand storytelling through visuals.

Homepage
Editorial-style hero and campaign storytelling.
Collection grid
Campaign banner over a filterable grid with three view densities.
Brand story block
Visual-led narrative between commerce rows.
Inside the app · 02

Product detail pages

Rich imagery, variant selection, and seamless size and offer discovery.

PDP
Full-bleed imagery with variant selection.
Size & offer discovery
Size sheet with fit chart, Rare Points and pay-later offers.
Upsell & cross-sell
'You might be interested in' fires on add-to-cart.
Inside the app · 03

Cart & checkout

Native cart, contextual coupons and a fast mobile-optimised checkout.

Native cart
Spend-more nudge, delivery date and 'You may also like' in the bag.
Contextual coupons & promotions
Stacked coupon tiers, each showing the spend needed to unlock it.
Fast checkout
Order summary, coupon and one field to continue.
Inside the app · 04

Account, orders & loyalty

Login, profile and credit history, order history with per-item support, and Rare Points carried across channels.

Login
Mobile-number login over an editorial backdrop.
Account management
Profile, purchases, credit history and notifications.
Order tracking
Searchable order history with per-item help.
Omni-channel loyalty
Points earned per order, with the running balance in the bag.
Inside the app · 05

Notifications & appearance

An unread notification centre in the account, and a light/dark theme switch that also follows the device.

Notification history
Unread count carried on the account and the tab bar.
Light & dark themes
Light, dark or follow-the-device, saved as a preference.
Performance deep dive

Before vs after launching the app

Before the appAfter the app
Conversion rate
Baseline
2.5×higher
App contribution to orders
None45%of total orders
Checkout events per customer
Lower1.4
Average order value
Baseline
1.3×higher
iOS AOV
Baseline
1.35×higher
What drove the lift

Four compounding levers

Luxury-first mobile UX
Every interaction reflects the brand's premium identity.
Advanced upsell & cross-sell
Strategically placed recommendations increase basket size.
Mobile-exclusive incentives
Coupons and offers tailored specifically to app users.
Faster, native checkout
Reduced friction improves conversion across devices.
Retention & loyalty

A high-intent, high-value commerce channel

App users engage more frequently than mobile web users.
Personalised nudges increase return visits.
Mobile-exclusive offers drive repeat purchases.
A consistent luxury experience strengthens brand affinity.
Key growth learnings

Universal truths for ecommerce brands

01
Luxury brands need custom mobile experiences, not templates
02
Apps outperform mobile web for conversion and AOV
03
Personalisation is critical for premium shoppers
04
Cross-sell and upsell mechanics directly impact revenue
05
Mobile apps are long-term loyalty engines
Trusted by the best brands across categories
  • The house of rare
  • SuperTails
  • Two Brothers
  • Greenworks Tools
  • Boat
  • Bellavita
  • House of Masaba
  • Jockey India
  • Levis
  • XYXX
  • Bombay shirt company
  • Mcaffeine
  • Recode Studios
  • Fyxx

Build the extraordinary, not another templatised app

Luxury isn't just about products anymore. It's about experience, and mobile delivers it best. Let’s map what the same shift looks like for your brand.

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Downloads across apps2M+
Integrations available160+
Average conversion lift2.5×