BFCM 2025:
WHY MOBILE APPS WILL WIN THIS SEASON
Mobile is now the strongest channel for conversions, repeat purchases, and retention during the holiday season.
Get your guide on how shoppers will search, decide, and buy this holiday season!








THE SHIFT TO MOBILE
Holiday shopping is no longer a weekend spike, it's a mobile-first season.
Of festive transactions happen on mobile
Holiday ecommerce projected to reach
Higher engagement for app-first brands
More repeat purchases
larger cart sizes
WHAT HIGH-PERFORMING BRANDS DO BEFORE BFCM
Launching campaigns 10+ days early leads to:
App-only early access drives faster conversions
- +9% more sessions
- +28% higher conversions
- +85% growth in DAUs
Personalized app experiences improve repeat purchase rates by up to 40%
Push notifications delivered 3x higher engagement than SMS/email during festive periods



WHAT MOBILE APPS
UNLOCK DURING BFCM
A mobile app becomes a brand's strongest revenue engine during peak season.
Faster load times → higher add-to-cart
One-tap checkout → lower drop-off
Real-time push → instant traffic spikes
Personalized screens → higher relevance
Loyalty journeys → higher retention
App-only drops → higher AOV
Zero CAC re-engagement → healthier margins
WHY LEADING BRANDS CHOOSE APPMAKER

GET THE BFCM 2025 MOBILE COMMERCE INSIGHTS
Get it Now!

















