BFCM 2025:
WHY MOBILE APPS WILL WIN THIS SEASON

Mobile is now the strongest channel for conversions, repeat purchases, and retention during the holiday season.

Get your guide on how shoppers will search, decide, and buy this holiday season!

THE SHIFT TO MOBILE

Holiday shopping is no longer a weekend spike, it's a mobile-first season.

80%

Of festive transactions happen on mobile

$14.4B

Holiday ecommerce projected to reach

240%

Higher engagement for app-first brands

2.1x

More repeat purchases

30%

larger cart sizes

WHAT HIGH-PERFORMING BRANDS DO BEFORE BFCM

Launching campaigns 10+ days early leads to:

App-only early access drives faster conversions

  • +9% more sessions
  • +28% higher conversions
  • +85% growth in DAUs

Personalized app experiences improve repeat purchase rates by up to 40%

Push notifications delivered 3x higher engagement than SMS/email during festive periods

Product preview
Product preview
Product preview

WHAT MOBILE APPS
UNLOCK DURING BFCM

A mobile app becomes a brand's strongest revenue engine during peak season.

WHY LEADING BRANDS CHOOSE APPMAKER

Launch festive campaigns instantly

GET THE BFCM 2025 MOBILE COMMERCE INSIGHTS

Get it Now!
BFCM 2025 Mobile Commerce Insights - Mobile app screens