An epic - Decor Essentials

Decor Essentials is a 3rd Generation Indian Family Business that started in 1932 in Durban. They originally worked with textiles and then slowly evolved to be an online Store in 2015. Ishaak Bassa has taken the reins from a Fabric store called Famous Bassa to Decor Essentials which is a Catering Equipment and Events Wholesaler.

They wholesale everything from Chair Covers, Table Cloths, Tables, Chairs, Centre Pieces, AstroTurf, Draping Fabrics, Crockery, Cutlery, Glassware, Lighting, Overlays, Charities, Stretch Tents, Kiddies and Party Supplies and more…

They Offer Delivery of catering and decor products to all South African cities such as Cape Town, Johannesburg Pretoria, East London, Durban, Port Elizabeth, Bloemfontein, Nelspruit, Kimberley, Polokwane, Pietermaritzburg, Soweto, Rustenburg and George. They also use the South African Post Office to courier to the remote areas and those that require budget courier methods to rural and small towns.

Their love for decoration is something that they want everybody to feel and share. Decor Essentials has only grown since then.

The Concept of Decor Essentials

Ishaak’s love for decorating and organizing has always been his kryptonite. Ever since he can remember, it has been his passion. Rising from a fabric store to a store that provides catering and events equipment was not easy. Nevertheless, Ishaak took this risk for his love and passion. Luckily, Decor Essentials has reached even greater heights with a worldwide mark.

As the South African governments’ focus had shifted to SMEs and the growth of the economy, Hospitality, the events have grown exponentially allowing Decor Essentials to take advantage of this growth. Ishaak’s skillset of Web designing and the Growth in this sector inspired him to invest his love and passion for Decor Essentials.

Decor essentials were the first African Events Wholesaler to Launch an eCommerce App. Ishaak could foresee that to become online was the need of the hour. He knew that with the growing technology dependency, everybody will turn to be online sooner or later. They have set themselves an example for all the retail stores in South Africa.

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Taking Decor Essentials retail to the next level with AppMaker

Decor essentials have always tried to give their customers the best experiences. They have wanted their customers to have the easiest and best time with them. Decor Essentials says they have grown immensely with the help of Appmaker.xyz to grow its mobile presence as South African and many African countries internet and online speed embrace 5G Technology.

Appmaker: What was the inspiration behind Decor Essentials?

I have always loved decorating and organizing things. And turning your passion to career is a dream for many. Having able to do that for myself is something that I am grateful for. I love to see when our customers have a beautiful experience with us and are happy.

As the South African governments’ focus had shifted to SMEs and the growth of the economy, Hospitality and Events has grown to a new height allowing Decor Essentials to take advantage of this growth. My Skillset of Web designing and the Growth in this sector inspired me to invest my love and passion for Decor Essentials.

Appmaker: When did Decor Essentials start business operations?

Decor Essentials is a 3rd Generation Indian Family Business starting in 1932. Originally starting in textiles and then evolved to be an online Store in 2015. Ishaak Bassa has taken the reins from a Fabric store called Famous Bassa to Decor Essentials which is a Catering Equipment and Events Wholesaler.

Decor Essentials have grown immensely with the help of Appmaker.xyz to grow its mobile presence as South African and many African countries internet and online speed embrace 5G Technology.

Appmaker: What made you decide to build a mobile app for Decor Essentials?

SAS African Community to embrace Online and Mobile platforms. I instantly realized that this is what the future beholds and embraces. I knew that this is a great way to expand our business and contribute more to what I love doing. The easy-to-go device for everyone nowadays is mobile phones and having an app for a store just makes it easier for the customer.

Appmaker: What all features in Appmaker are you using on a daily basis?

We make use of the push notifications to ensure our customers are in the loop right from ordering to delivery. We want our customers to have a wonderful experience with us. Push notifications are a great feature to ensure that you stay in touch with them.

Appmaker: Any tip or suggestion you’d like to share with other store owners or aspiring entrepreneurs?

Always never give up, invest in marketing and follow your heart. Do what you love and contribute to sharing it with others. We ensure that we take regular feedback from our customers on how we can improve ourselves. And that has helped us a lot. We take care that our customers have the best and smooth experience with us. Growth can only happen when you know that your customers are happy with you. Work towards that with passion and love and it will take you there surely!